pamanojseo@gmail.com
Summary:
- Management degree and over 6+ years of progressive Business Analyst, IT Pre-Sales and Digital Marketing.
- Exposure to Selling the IT Software Services / Solutions to various industry domain verticals.
- Promoting Software Business Solutions to Small and Medium Enterprises and International Sales.
- Software Solutions and Online Brand Positioning SEO / PPC Strategies for the Manufacturing, Engineering, Finance, IT, Education, Entertainment, Travels Domain.
- Pre-Sales support: Anchoring responses to RFP, RFI, Bids & Proposals Request, and Competition Analysis.
- Identifying new business opportunities, prospect Companies and Online Project Bidding in the pre-defined domain areas through web research and generate database of prospect companies.
- Achieve lead generation, prospecting and other sales goals designed to build an optimal sales pipeline.
- Experience in Bidding Portals, Project outsourcing websites, Mining the database from business directories
- Translating User Requirements into innovative Design Sketches, Wireframes, Prototypes, and Written specifications as needed to help translate ideas into production.
- Associated with Marketing and Sales professionals to develop and implement effective marketing plans
KEY SKILLS
- Business Requirement Gathering and Analysis.
- Functional and Technical Requirement Specification.
- Software Development Life Cycle (SDLC).
- Information Architecture (IA) and User Interface Requirement (UIR).
- Quality Analysis and Validation.
- Liaison between Business Units, Technology teams and Support teams
- Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Search Engine Optimization(SEO) etc.
- Gained experience and understanding of Google Analytics, AdWords and Google Adsense
- Understanding Clients’ marketing objectives and fully analyzing their online sector and competitors.
- PPC campaigns, including campaign management and landing page optimization for usability, conversion and Ad Rank.
- Online Marketing and Advertising.
- Online Brand and Reputation Management.
- Track, analyze & optimize marketing communication (Organic Search, Paid Search Campaigns, Display Ad Campaigns)
- Installing and Customization of Open sources CMS Scripts.
- Customization of SEO Friendly Joomla, Wordpress, Drupal phpBB, OSCommerce, Shopping Carts etc.
- Installing and Customization of Open source Social Networking, Social Bookmarking, Jobs, News, and Classifieds Scripts etc.
Business Manager
- Identifying new business opportunities, prospect Companies and Online Project Bidding in the pre-defined domain areas through web research and generate database of prospect companies.
- Requirement Analysis includes client’s goal, branding, target audience, content source, initial technical specs
- Responsible for gathering and analyzing business requirement of the project and transmit to IT teams.
- Identify business objective of the web site and preparing the business requirement document.
- Translate business requirement document (BRD) to software requirement specification (SRS).
- Work with Design Usability teams to prepare Wireframes, Mock-ups, prototypes for the proposed solution.
- Coordinate with clients and get the sign offs on scope requirements, wireframes, and freeze the design.
- Conduct task analyses, usability tests, heuristic evaluations, cognitive walkthroughs and user research.
- Closely work with project development and QA teams to ensure the delivery in committed time.
- Working closely with IT and Development team to take Online Projects from concept to production.
- Creating complete Search Engine Marketing strategy for In-House Projects and Clients.
- Managing the Sales Team to achieve the sales target and revenue generation.
- Acquiring Clients for Web Hosting, Web Application, Software Development and Online Marketing services.
- Lead Generating and Profiling Market Research via Phone, Email, Web Research, and Product Marketing
- Pre & Post Sales / Marketing activities for customers across various industry verticals.
- Identify business objective of the web site and develop SEO Strategies.
- Keyword Research, Competitor Research, and Content Analysis
- On-Site and Off Site Optimization – Meta tags, Site Structure and Relevant Quality and Quantity link building.
- Improve organic performance through expanded keyword inventory, multivariate keyword and landing page performance, improve visitor segmentation and custom landing pages.
- Online promotions through Blogs, Social Media platforms like Twitter, Flickr, Facebook, WordPress etc.
Achievements
- Received Best Performance Award and letter of Appreciation from clients for Best SEO Consultant
Functional and Technical Skills
- Acquiring Clients for Software Application Development, Web Development, SEO and other IT Projects
- Gathering of Business Requirements and Translate into Functional Specifications
- Business Analysis, Functional process Analysis, Screens, Wireframes, UI Design, Information Architecture
- Basics of HTML, CSS, JavaScript, PHP, MySql, Unified Modeling Language (UML).
- Webmaster and Analytics Tools – Google, Bing, SEO Site Audit, Google Analytics, SMOZ and Online Tools
- Campaign setup in Google Adwords, MSN Ad Center, Facebook Advertising.
- Configuration of Open Source Scripts Wordpress, Joomla, Drupal and Windows 2003, Linux Servers.
- Identify new business opportunities through Market Research, Trend Analysis, Monitoring of Competitors activities
IT Business Analyst Chennai | SDLC | Information Architect (IA) chennai | Web Analyst Chennai | SEO Professional in Chennai | Web Architect Chennai India
